Visual Texture - 8052054

Visual Texture - 80520542 • Introduction Inspired by Life, Designed by Conran, Manufactured by ege. The Visual Texture Collection The objective of the Visual Texture collection is to both reflect the classic Conran design ethos, and showcase ege’s unique technology and exceptional service. This has been achieved in the creation of a range with what we feel offers real visual depth & texture. Offering immense flexibility and breadth, the collection includes highlight features, borders, corridor and runner solutions as standard for almost all the designs offered. Inspirational, aspirational, original and practical are the core qualities we aimed to engender. Designed in London by Conran & Partners, and manufactured in Denmark by ege, the collaboration has allowed a rare freedom in the design of floor covering. After meeting ege’s technologists and understanding the vast possibilities allowed by working with such innovative manufacturing techniques, the Conran design team set out to meticulously research the process of digital dying with the desire to really explore the opportunities the technology offers. The needs and wants of users and specifiers were investigated, including consultations with several leading interior designers and key personnel from the hotel and restaurant industry. As expected, there were many differing opinions on stylistic design but one fundamental commonality; that it is imperative to consider the practical issues, such as wear and ease of cleaning, as part of the design process to ensure that the inspirational designs keep their freshness. The specially developed Colour Shades have allowed us the freedom to design a broad & eclectic range with a multitude of inspirations, ranging from nature to 20th century art. For special projects the designs can be scaled and customised to suit a client’s specific need based on the size, shape and style of their application. We have carefully considered all areas of usage, from dining and reception through to corridors and bedrooms to ensure all aspects of the specifier’s requirements are met. And the ege team have been a joy to work with and deserve a huge amount of credit for all the hard work and commitment they have given the project. Sebastian Conran Creative Director Conran & PartnersPage 1Page 3